• Lead content and digital marketing across Hatch Brands’ lighting and furniture portfolio, including Designer Chandelier Australia (DCA), House of Lights (HOL) and KKL, taking creative from concept through production, editing and publishing across organic and paid channels.

• Develop integrated content and social strategies across Instagram, TikTok, Facebook, LinkedIn and Pinterest, including 90-day content calendars and campaign plans aligned to brand and commercial objectives.

• Directed photo and video production across Melbourne, Sydney and regional Victoria, producing high-quality assets for social, paid media, e-commerce, trade and brand campaigns. Delivered 200+ images from a single property shoot and content spanning 17 SKUs in one lifestyle shoot.

• Create Meta ad creatives, short-form video and campaign assets for product launches, seasonal promotions, Winter Clearance and EOFY campaigns.

• Support e-commerce growth through Shopify product and collection updates, website content, product positioning, copywriting and conversion-focused improvements.

• Lead influencer, UGC and creator collaborations from sourcing and briefing through production, feedback and co-branded publishing.

• Develop brand campaigns and storytelling, including DCA’s trade program, the “An Idea Becomes Light” design competition.

• Produce EDMs and customer communications through Klaviyo, maintain digital asset libraries, and support weekly marketing reporting and performance optimisation.

• Collaborate with marketing, sales, operations and leadership teams to execute campaigns and identify opportunities to grow brand awareness, engagement, traffic and conversion.

• Leverage AI tools to streamline content production and accelerate creative workflows.

Content & Creative

• Content strategy

• Content creation

• Creative direction

• Copywriting

• Brand storytelling

• Campaign development

• Short-form video content

Production

• Photoshoot direction

• Video production

• Video editing

• Photo editing

• Art direction

• Shoot planning and logistics

• Lifestyle and product photography direction

• Location and property shoots

Social Media

• Social media strategy

• Social media management

• Content calendar planning

• Instagram, TikTok, Facebook, LinkedIn and Pinterest marketing

• Community engagement

Paid Media

• Meta Ads creative

• Paid social advertising

• Ad creative development

• Promotional campaign execution (seasonal, clearance, EOFY)

E-commerce & Digital

• Shopify

• E-commerce merchandising

• Website content management

• Product positioning

• Conversion rate optimisation (CRO)

Email & CRM

• Klaviyo

• Email marketing (EDMs)

• Customer communications

Partnerships

• Influencer marketing

• UGC and creator management

• Creative briefing

• Co-branded content

• Trade marketing and B2B programs

• Competition and event campaign management

Analytics & Operations

• Marketing reporting

• Performance optimisation

• Digital asset management (DAM)

• Multi-brand management

Collaboration & Leadership

• Cross-functional collaboration

• Stakeholder management

• Project management

Tools & Innovation

• AI tools for content creation

• Creative workflow optimisation