MY EXPERIENCES
(so far)

HERTZ APAC
E-COMMERCE MARKETING COORDINATOR
APRIL’25 - CURRENT
Took on the full-time Marketing Coordinator role at Australia’s leading coffee subscription brand, driving performance across content, ads, and digital strategy.
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• Led digital marketing initiatives to raise brand awareness and preference for Hertz multi-brands across Australia and New Zealand
• Managed and updated global and regional websites and offer pages across APAC using AEM, Winter, Contentstack, and other CMS platforms, ensuring consistent brand messaging and UX.
• Liaised with external agencies to coordinate SEM, social, and content marketing efforts, ensuring timely delivery and performance optimisation.
• Utilised Contentsquare to analyze website behavior, identify growth opportunities, and improve CRO by reducing ineffective content and underperforming creatives.
• Oversaw Google Ads campaigns in collaboration with external partners, delivering regular performance reports and actionable insights.
• Managed and optimized Google My Business, ensuring consistency, timely updates, and engagement with customer reviews and queries.
• Supported the execution of tactical and brand campaigns, aligning with annual marketing plans and business strategy.
• Created and managed blog content in partnership with agencies, ensuring SEO best practices and reporting on content effectiveness.
• Delivered regular reporting and analysis on digital performance metrics including reach, engagement, revenue, and customer retention KPIs.
• Conducted competitive and market analysis to identify digital trends and opportunities for innovation and customer experience improvements.
• Provided cross-functional support to Brand, Product, Partnerships, Loyalty, and Customer Experience teams, contributing to broader marketing initiatives.
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Conversion Rate Optimisation (CRO)
Customer Acquisition & Retention
Email & Lifecycle Marketing
Content Marketing & Strategy
Campaign Design & Execution
Copywriting & Brand Storytelling
Graphic Design
Website Design
HTML + XML
Web data analytics

THIEVES COFFEE
MARKETING COORDINATOR
JULY ‘24 - MAR ‘25
Took on the full-time Marketing Coordinator role at Australia’s leading coffee subscription brand, driving performance across content, ads, and digital strategy.
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• Led monthly marketing campaigns and content calendars, driving brand engagement and sales.
• Coordinated and executed photo/video shoots for high-performing creative assets.
• Created trending social content for both paid and organic, boosting reach and interaction.
• Managed EDM campaigns, improving open and conversion rates across customer journeys.
• Produced co-branded content with partners to expand audience and brand visibility.
• Streamlined collaboration between in-house and agency teams for smoother campaign delivery.
• Managed TikTok and Meta ads, optimizing creatives for stronger performance.
• Oversaw Shopify storefront and web presence, improving UX and conversion rates.
• Handled customer service and logistics, ensuring smooth coffee deliveries.
• Built strategic partnerships with roasters to align on marketing efforts and storytelling.
• Prospected new roasters, expanding product range and strengthening brand offering.
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Performance Marketing (Google Ads, Meta, TikTok)
Conversion Rate Optimisation (CRO)
Customer Acquisition & Retention
Email & Lifecycle Marketing (Klaviyo)
Content Marketing & Strategy
Campaign Design & Execution
Copywriting & Brand Storytelling
Graphic Design
Lifestyle Photography & Videography
Website Design & Shopify Management
Logistics Management

INSANE AMBITION PODCAST
HEAD OF GROWTH
NOV ‘23 - MAY ‘24
Produced 100+ short-form videos and led content strategy for a student-run podcast, boosting reach on TikTok and Instagram Reels.
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Create engaging Instagram reels
Envision long-term marketing strategy
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Video Editing
Strategic Marketing

manpowergroup
australia
MARKETING INTERN
JULY ‘23 - OCT ‘23
Wrote B2B content on future-of-work trends in HR, publishing thought leadership pieces aimed at hiring managers.
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Article copywriting
Linkedin Management
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Strategic Marketing
Copywriting
LinkedIn Marketing

MARKETING INTELLIGENCE
(UNIMELB MINT)
PROMOTIONS DIRECTOR
SEPT ‘23 - JULY ‘24
Led the promotions team to roll out viral student content with 5M+ views and 500K+ likes, whilst envisioning marketing strategy and content calendars.
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Videographer/Photographer for MINT outreach events
Working with sponsors and guests to create content
Strategise and schedule semester social media posts
Lead a team of 9 to execute social media tasks
Manage content calendar
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Team Leadership
Videography
Photography
Video Editing
Graphic Design
Management
LinkedIn Marketing

students’ ASSOCIATION OF
marketing/management
MARKETING OFFICER
AUG ‘23 - JULY ‘24
Spearheaded content creation and a full website redesign for UniMelb’s leading marketing club, working with sponsors like L’Oréal and Mondelez.
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Film events for social media content
Redesign and revamp SAMM website for sponsors and students
Execute marketing strategy
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UI/UX Design
Website Design
Content Management Systems
Videography

FINANCIAL RULER
SOCIAL MEDIA MANAGER
SEPT ‘19 - JULY ‘2O
Managed social media and produced full-length financial video courses as a one-person creative team for a fintech startup.
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• Managed and grew multiple social media profiles to boost brand presence.
• Shot, scripted, and edited full-length financial courses and event videos.
• Acted as videographer at international finance conferences.
• Launched targeted ad campaigns, increasing audience engagement.
• Created motion graphics and animations for high-performing social content.
• Designed web interfaces with a focus on clean UI/UX for better user experience.
Designed web interfaces for optimum UI/UX
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Videography
LinkedIn Marketing
Video Editing
Ad strategy
Social Media management
UI/UX Design
Sales Operations
3D Animation
Motion Graphics

ACE AUTHORITY
(PERSONAL VENTURE)
FOUNDER
NOV ‘19 - MAR ‘24
Founded a fashion e-commerce brand importing US labels to Singapore, handling everything from photography to fulfilment.
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Setting up business operations
Managing team of 3 to run operations
Photographer/Videographer for product lifestyle photos
Managed social media platforms
Managed E-commerce sale platforms
Fulfilled orders and incoming shipments
Edited social media content
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Videography
Photography
Demand Forecasting
Logistics
E-commerce management
Social Media Management
Business Development
BUDGET BUILDS SYSTEMS
(PERSONAL VENTURE)
FOUNDER
NOV ‘19 - MAR ‘24
Built and scaled a custom PC business during COVID, specialising in affordable gaming rigs and remote consultation.
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Setting up business operations
Establish relationships with local/foreign suppliers
Photographer/Videographer for product photos
Managed social media platforms
Managed E-commerce sale platforms
Fulfilled orders and incoming shipments
Edited social media content
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Videography
Photography
Demand Forecasting
Logistics
E-commerce management
Social Media Management
Business Development

FREELANCER WORK
FREELANCE PHOTOGRAPHER/VIDEOGRAPHER
Worked as a freelance photographer/videographer for clients like Uncommon Collective and Quantum CM Solutions at community events.
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Photographer/Videographer
Produced, edited and colour-graded photos
Established working relations with client
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Photography
Videography
Client Management
Video Editing

FREELANCER wEBSITE Design
FREELANCE WEB DESIGNER
Created, designed and executed custom websites for clients.
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Designed architecture portfolio websites from scratch
Coded features such as custom fonts and animations
Used web analytics to optimise reach
Established working relations with client
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Web design
Web architecture
Graphic design
Project management
HTML